Yellow by Alfaparf
smart professional beauty.
simple happiness.
BRAND POSITIONING
We offer smart & simple beauty,
accessible to everyone:
professional, immediate, and performing solutions that allow hairdressers all around the world to spread a beauty that can be enjoyed with a smile
OUR VALUES
Smart
and affordable
BEAUTY WITHIN EVERYONE’S REACH, AT THE SALON OR AT HOME, THANKS TO A RANGE OF HIGH-PERFORMANCE, QUALITY AND AFFORDABLE PRODUCTS THAT RESPOND TO THE MOST UP-TO-DATE REQUIREMENTS OF PROFESSIONALS AND THEIR CLIENTS.
Eco Friendly
RESPECTING THE WELL-BEING OF PEOPLE AND THE ENVIRONMENT:
OUR CREATIONS ARE BORN OF THOROUGH RESEARCH AND ARE A PERFECT BLEND OF TECHNOLOGY AND PRECIOUS NATURAL AND SUSTAINABLE INGREDIENTS.
Italian Heart,
International Soul
WE WER BORN IN ITALY, WE HAVE A CURIOUS SPIRIT, WE LIKE TO DISCOVER NEW WORLDS AND IMMERSIVE OURSELVES IN NEW EXPERIENCES THAT WE ARE EXCITED TO SHARE WITH ALL OUR CUSTOMERS.