Yellow by Alfaparf

smart professional beauty.
simple happiness.

BRAND POSITIONING

We offer smart & simple beauty,
accessible to everyone:
professional, immediate, and performing solutions that allow hairdressers all around the world to spread a beauty that can be enjoyed with a smile 🙂 

OUR VALUES

Smart
and affordable

BEAUTY WITHIN EVERYONE’S REACH, AT THE SALON OR AT HOME, THANKS TO A RANGE OF HIGH-PERFORMANCE, QUALITY AND AFFORDABLE PRODUCTS THAT RESPOND TO THE MOST UP-TO-DATE REQUIREMENTS OF PROFESSIONALS AND THEIR CLIENTS.

Eco Friendly

RESPECTING THE WELL-BEING OF PEOPLE AND THE ENVIRONMENT:
OUR CREATIONS ARE BORN OF THOROUGH RESEARCH AND ARE A PERFECT BLEND OF TECHNOLOGY AND PRECIOUS NATURAL AND SUSTAINABLE INGREDIENTS.

Italian Heart,
International Soul

WE WER BORN IN ITALY, WE HAVE A CURIOUS SPIRIT, WE LIKE TO DISCOVER NEW WORLDS AND IMMERSIVE OURSELVES IN NEW EXPERIENCES THAT WE ARE EXCITED TO SHARE WITH ALL OUR CUSTOMERS.

1 of 4